Xiaomi India has introduced that the corporate will drop the shortened ‘Mi’ branding from its smartphone and different merchandise “with an goal to unify its international model presence.” In a press word, the corporate defined that with the brand new model identification introduction, there can be two distinct product sequence beneath the mum or dad company model. The enterprise or the company aspect will retain the ‘Mi’ emblem, which suggests shops and company workplaces will carry the identical orange-coloured emblem as earlier. Whereas, its product portfolio beneath the Mi branding will transfer in direction of the prefix ‘Xiaomi’ and new emblem (that merely reads Xiaomi). The Chinese language tech firm notes that merchandise manufactured beneath Redmi will proceed to hold the identical moniker and emblem.
Talking over the event, Jaskaran Singh Kapany, Head of Advertising at Xiaomi India, stated the corporate goals to have a unified presence because the model continues to develop worldwide. “With this new emblem shift, we envision bridging the notion hole between our model and merchandise. The brand new Xiaomi emblem shall be used for our premium merchandise that signify the top of know-how and provide a premium expertise. Ushering within the festive season, Xiaomi’s premium product sequence ‘Mi’ shall be renamed to Xiaomi,” the senior government stated within the press launch.
Notably, the corporate has been progressively transferring in direction of the Xiaomi branding for the previous couple of months. For example, it not too long ago launched the Xiaomi Combine 4, dropping the Mi prefix that remained within the older Combine sequence telephones. Xiaomi in China additionally sells its flagship industrial cellphone as Xiaomi 11 as a substitute of Mi 11 in India. Lastly, its newest laptop computer in India, the Mi Notebook Ultra, options the Xiaomi emblem as a substitute of a Mi emblem.
Whereas this may occasionally take a while getting used to for long-time followers of the model, one can see the rationale behind such a transfer. Xiaomi has change into more and more profitable of late, and a current surge noticed the Chinese language OEM take over from Samsung because the world’s largest smartphone vendor. Given the excessive quantity enterprise that the smartphone world is, it’s secure to imagine that Xiaomi has change into an more and more in style title around the globe and the Mi moniker and emblem may very well be complicated in some markets. A sizeable quantity of shoppers in India additionally name their merchandise as ‘M-I’ as a substitute of the particular pronunciation ‘Me.’