Wed. Aug 4th, 2021


Written by Saif Hasnat and Mujib Mashal

Consider it as Amazon, however for cows, goats and sheep. And this vacation season, the gross sales are skyrocketing.

Yearly, farmers in Bangladesh, residence to about 10% of the world’s Muslim inhabitants, rear hundreds of thousands of animals for sacrifice through the competition of Eid al-Adha, the commemoration of a sacrifice made by the prophet Abraham. Households crowd markets to select the prime animals for his or her celebrations.

However this yr, amid a surge in coronavirus infections throughout the nation, patrons and sellers have more and more shifted that interplay on-line.

Farmers had frightened that an estimated 12 million animals on the market, value billions of {dollars}, can be affected after the federal government introduced a pandemic lockdown within the weeks earlier than the competition.

On the final minute, the federal government eased restrictions to permit for vacation purchasing to inject some life into the economic system, a lot to the protest of well being specialists who mentioned crowded cattle markets may develop into an infection sizzling spots. In an effort to scale back a few of the crowds, officers set an bold goal: promote 25% of the sacrificial cattle on-line in digital cattle markets.

A dealer with one among his cows on the Gabtoli Cattle market in Dhaka, Bangladesh, July 20, 2021. (Fabeha Monir/The New York Instances)

For the reason that push started this month, all sizes of farms, native cooperatives, and even particular person villagers have been importing their flocks. A few of the extra skilled on-line distributors have had a leg up — posting well-lit images of their cattle with slick tags, and even publishing the vaccination standing of the animal.

For others, tech-savvy intermediaries have stepped in to assist with {photograph} and video companies in return for a fee. One platform even has a bit of webcam footage the place potential patrons can watch the animals reside.

Others supplied a extra private contact.

“In order for you, you may watch the cows immediately from the farmer’s home by video name,” wrote one vendor, promoting a cow weighing 670 kilos with an 84-inch chest.

By the top of Monday, two days earlier than the competition in Bangladesh, practically 350,000 animals had been bought by a whole lot of on-line retailers and platforms, based on the federal government’s livestock division. That was far wanting the goal, however a rise of at the least 10 instances the web gross sales estimated in native information media for final yr.

Cows and buffaloes have been the choose, adopted by goats and sheep.

Rafiqul Ranju, who runs a small transportation service within the infamously congested capital, Dhaka, mentioned, “The principle drawback is the heavy visitors across the metropolis areas — it has been very troublesome to ship the animals on time.”

A serious elevate for on-line gross sales got here when a number of non-public and authorities entities partnered to introduce a service known as Digital Haat this month, bringing greater than 50 retailers with entry to almost 500 cattle markets onto one web site. The platform is banking on the rise of digital funds in Bangladesh to bolster its efforts.

Digital Haat goals to be an equalizer, internet hosting skilled distributors in addition to smaller cooperatives and farms.

Kamrun Nahar, a 36-year-old from Gaibandha, a small city north of Dhaka, mentioned she had bought two cows by one of many retailers listed on Digital Haat.

“I believe these on-line platforms gave us an excellent alternative to promote animals so simply — we now don’t have to go to the market, don’t want to rent a automotive or run after folks to handle the animals,” Nahar mentioned. “With out additional prices, we now can promote proper from residence.”

The acquisition of sacrificial animals for Eid al-Adha has historically been a household affair, with a number of members going collectively to the market to haggle, provide their opinions and attempt to keep away from being ripped off. The involvement of presidency companies and established commerce associations within the on-line platforms appears to have eased some — however not all — of the reservations about not conducting negotiations in individual.

Sheikh Abdus Sobhan, a resident of northeastern Dhaka who mentioned he was in his late 50s, logged on to Digital Haat on Sunday, after his night prayer. He chosen a cow and known as the service provider to finalize the deal. However he was instructed the animal was already bought. The retailers despatched him two different obtainable cows on-line, which Sobhan checked and authorised.

“After confirming the reserving, they despatched their representatives round midnight to get the money advance,” Sobhan mentioned on Tuesday. “They lastly delivered the cows this morning.”

His greatest concern, he famous, was whether or not they would truly ship the cows marketed.

“However by the grace of God,” he mentioned, “we bought the identical cow that we had seen on the web site.”

This text initially appeared in The New York Instances.



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