Tv broadcast firm Sony Footage Networks (SPN), an oblique wholly-owned subsidiary of Sony Company Japan has introduced the launch of its podcast sequence ‘Go-Past Podcast’ that goals to have a look at life “from the lens” of inspirational icons. The corporate says its ongoing podcast sequence celebrates people “who’ve been exemplary in coping with the playing cards that life dealt them.” Podcast fanatics can try episodes on Sony Image Networks web site or by way of Apple Podcasts, Spotify, Google Podcasts, JioSaavn, Gaana, iHeartRadio, and Stitcher. The corporate provides that its podcast capsules are a conversational amalgam of laughter, wit, insights, and inspiration. These featured within the Go-Past Podcast up to now embrace chef Amrita Raichand, actor and comic Ash Chandler, former Australian cricketer Jason Gillespie, environmentalist Bittu Sahgal, creator Samit Basu, and historian Vikram Sampath. Sony, like many different tech giants and world distributor, hopes to seize new audiences within the rising audio-based business.
Talking over the event, NP Singh, managing director and CEO at SPN said that the ‘Go-Past Podcast’ creates deeper engagement with audiences because the “digital audio craze” continues to blow up. “SPN has a pioneering historical past of making compelling content material throughout codecs and platforms, and the Go-Past Podcast is our endeavour to each encourage and entertain a world listener base,” he stated in a weblog put up. The put up additional provides that the Go-Past podcast not solely provides worth to the corporate’s various content material bouquet but in addition permits the model to foray right into a section that’s surging in India with extra individuals choosing digital audio streaming. In keeping with a PWC report, India is the third-largest podcast market after China and the US and is estimated to succeed in 17.61 million listeners by 2023. All podcast episodes by SPN are most of half-hour lengthy, good for these are who aren’t followers of lengthy podcasts sequence.