Home Entertainment How the Golden Globes went from laughingstock to energy participant

How the Golden Globes went from laughingstock to energy participant


Written by Nicole Sperling and Brooks Barnes

The Golden Globes have been created by the Hollywood Overseas Press Affiliation in 1944 and shortly developed a repute as unserious and slippery.

Within the late Sixties, the Federal Communications Fee acquired the Globes booted from the airwaves, saying it “misled the general public as to how the winners have been decided.” CBS dropped it in 1982 after Pia Zadora was named “new star of the yr,” a plaudit basically paid for by her billionaire husband, Meshulam Riklis, who flew HFPA members to Las Vegas and wined and dined them at his Riviera resort and on line casino.

Hollywood considered the awards as meaningless at finest and corrupt at worst — most notable for his or her open bar and the business perks loved by their some 80 voting members. Jack Mathews, who was a movie critic for Newsday, as soon as known as them “the best-fed freeloaders within the leisure business.” When the Rob Reiner movie “A Few Good Males” misplaced one of the best drama prize to “Scent of a Lady” after voters have been flown to New York for a Common Footage-sponsored boondoggle, he known as the group “illegitimate” and described its practices as “an elaborate scheme.”

Nonetheless, till current months, the Globes trundled on and even gained prominence, buoyed by a top-notch producer in Dick Clark Productions, which put collectively a TV broadcast “that would educate the Oscars classes,” mentioned Stephen Galloway, dean of Chapman College’s movie faculty and a former government editor of The Hollywood Reporter. The merging of no-holds-barred hosts, free-flowing drinks and the awarding of prizes to each movie and tv stars in a smallish ballroom the place they typically mingled between tables meant the present hardly ever disillusioned.

“In some methods, the legitimacy of the present made up for the illegitimacy of the awards,” Galloway mentioned.

In February, information investigations detailed, amongst different issues, the press group’s lack of range — there are not any Black members — and its unorthodox system of compensating members for his or her work on committees. (Comparable articles castigating the Globes have appeared for many years.) Throughout the Globes telecast on Feb. 28, members of the Hollywood Overseas Press Affiliation vowed to diversify the group and final week it introduced a set of adjustments. They included rising the group’s membership by 50% over the following 1 1/2 years — it presently consists of 86 journalists — and hiring range consultants after these initially employed to do the job stop beneath protest.

Hollywood, lengthy prepared to show a blind eye to the group’s problematic internal workings, determined to take a stand. Netflix declared final week that it will not work with the group except extra adjustments have been made. Amazon and WarnerMedia mentioned the identical. Scarlett Johansson mentioned in an announcement that the group’s information conferences “bordered on sexual harassment,” and Tom Cruise on Monday returned his three Golden Globe trophies. All of that — and the information that the scores for February’s present dropped precipitously — prompted NBC to cancel the group’s 2022 awards present.

“We proceed to consider that the HFPA is dedicated to significant reform,” the community mentioned in an announcement Monday. “Nonetheless, change of this magnitude takes time and work, and we really feel strongly that the HFPA wants time to do it proper.”

The community mentioned it was hopeful it may resume airing the present in January 2023. NBC’s contract with the Globes runs by 2026.

But when the present was a laughingstock for many years, how did it achieve a lot energy? The quick reply is cash.

Begin with NBC. Within the mid-Nineties, the community was struggling. “The Cosby Present” and “Cheers” had each ended their runs. “Associates” and “ER” have been nonetheless early in theirs. A brand new NBC chief, Don Ohlmeyer, noticed dwell occasions as one treatment. However the massive winter awards exhibits have been already taken: CBS had the Grammys, ABC had the Oscars. So NBC took on the Golden Globes in 1996, starting a partnership that was most just lately renewed in 2018. NBC has generated about $50 million in advert gross sales yearly from the published lately, in accordance with Kantar, a analysis agency.

Scores quintupled for the Globes telecast when it moved to NBC from TBS, the place it ran from 1989 to 1995. The Globes turned a strong advertising platform for movies, stars and, extra just lately, streaming companies. Studios started boasting nominations and wins with ads as a technique to fill theater seats. In search of equivalence with the Hollywood institution, Netflix dove into the Globes roughly a decade in the past and has since poured tens of millions of {dollars} into wooing voters and promoting Globe recognition.

Harvey Weinstein was additionally a robust proponent of the Globes, capitalizing on the awards present’s timing, which generally comes far sufficient earlier than the Academy Awards to doubtlessly affect Oscar voting. Weinstein manipulated the group in methods massive and small — costly presents, particular entry to stars, and his personal time and a focus at a second when different studio chiefs may barely conceal their derision. He was typically rewarded with a surprising variety of nominations. Different studios finally adopted an analogous playbook of utilizing the HFPA to set the tone for the yr’s awards season.

“The HFPA is a company that was legitimized by the likes of Harvey Weinstein to amass momentum for academy recognition, and the business adopted swimsuit,” Johansson mentioned in her assertion.

The HFPA took benefit of its new prominence, too, sharpening its repute by hiring the savvy public relations agency Sunshine Sachs a decade in the past. It has additionally elevated its philanthropic contributions considerably. On its web site it says it has given away $45 million over the previous 28 years, with the cash going to entertainment-related nonprofit organizations, faculty scholarships and the restoration of traditional movies.

The oddball accolades like Zadora’s in 1982 that was commonplace have been saved to a minimal. The final really weird second got here in 2010, when voters nominated “The Vacationer” for finest comedy or musical. (It was neither. However it introduced the film’s stars, Angelina Jolie and Johnny Depp, to the present.) And the members additionally began poking enjoyable at themselves. Ricky Gervais, a frequent host of the Globes, mentioned through the 2016 present that the awards have been “a little bit of steel that some good outdated, confused journalists wished to present you in particular person so they may meet you and have a selfie with you.”

Everybody acquired a reduce. Publicists acquired paid to steer shoppers down the preshow crimson carpet. Award strategists started charging studios for recommendation about manipulate the Globes voters. The Los Angeles Instances reported in February that an HFPA guide can obtain a $45,000 price for his or her work, a $20,000 bonus if the movie earns a finest image nomination and $30,000 if the movie wins. Charges flowed to a military of stylists, limo drivers, spray tanners, banquet servers and crimson carpet-layers, in addition to the commerce magazines and newspapers that benefited from the extra promoting income.

Mainstream information shops, together with The New York Instances, started to cowl the Globes ceremony with larger depth, producing huge on-line curiosity and lending an aura of legitimacy to the proceedings, even when the awards nonetheless didn’t rival the Oscars as markers of creative achievement.

“Essentially, all of the individuals who have been ready to be vital sufficient that it will have an impact, have been a part of the system: the commerce press, the main newspapers, the actors and administrators,” Galloway mentioned. “Anyone who may rise up with legitimacy and say ‘I don’t consider on this, I’m not doing it,’ had an incentive to maintain going till lastly, the potential injury to their very own picture made them flip the opposite method.”



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