Roku passes 50 million energetic customers because it races to catch Amazon



CNET

Roku is celebrating a brand new milestone because it battles with Amazon to be the highest streaming platform. In a weblog put up on Wednesday, Roku said it hit 51.2 million active accounts within the three-month quarter ending Dec. 31, up by roughly 14 million accounts in 2020. As well as, Roku stated its customers streamed 58.7 billion hours of content material in 2020. 

Roku and Amazon are seemingly neck and neck with regards to being the dominant streaming platform. Final month, Amazon stated it now has more than 50 million active users on its Fire TV gadgets. The web retail large revealed the milestone alongside the rollout of an update to the Fire TV user interface.

Previously, Roku stated it defines an energetic account as one which has streamed content material within the final 30 days, and a single account might embody streaming on a number of gadgets with a number of people within the family. Amazon has stated it measures energetic customers by the variety of consumer accounts streaming to Hearth TV gadgets in a single month.

Along with its new energetic consumer rely, Roku additionally revealed another tidbits from 2020. The highest searches on Roku in November and December have been for the holiday movie Elf, staring Will Ferrell. The corporate additionally stated the Roku Channel reached households with an estimated 61.8 million individuals within the fourth quarter of 2020. 

Roku can also be giving freely 50 Roku Ultra gadgets to mark the milestone. People who find themselves can see the full details on Roku’s sweepstakes page


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