Kia lastly ditches its chintzy emblem with whole rebrand – Roadshow

That is a lot better.


It looks like we have heard about Kia ushering in a brand new model emblem for years, however on Wednesday, it lastly occurred. Kia revealed the brand new emblem that it’s going to affix to new automobiles going ahead and mentioned we’ll study extra about its “new model function and technique” on Jan. 15. I feel this emblem swap ought to have occurred with the Stinger’s introduction, personally, however higher late than by no means.

See, Kia nonetheless hasn’t completely shed its picture of constructing bargain-bin vehicles, and its present emblem and branding stay hooked up to essentially dumpy vehicles from a long time in the past. Right this moment, the Korean firm builds some unimaginable vehicles throughout its lineup and so they’ll lastly obtain the advertising and branding consideration they deserve. That is the corporate’s hope not less than.

The blocky font with a easy oval is out in favor of a flowing script to spell out the “Kia” title. The model mentioned the brand new emblem embodies “symmetry,” rhythm” and “rising.” It is also presupposed to look much more like a handwritten stamp of approval from the corporate whereas inspiring confidence. Actually, something is a significant enchancment from the outgoing emblem.

However wait, there’s extra. The brand new emblem additionally comes with a brand new tagline you will quickly see splashed on Kia adverts to return: “Motion that conjures up.” Kia mentioned this massive rebranding second additionally comes because it plans to roll out numerous new electric cars within the coming years. We should always study extra about these vehicles and the brand new model technique in simply over every week. Within the meantime, benefit from the emblem’s reveal together with a record-setting fireworks present involving the “most unmanned aerial automobiles launching fireworks concurrently,” in accordance with Kia.

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