Tata Motors has simply confirmed that the ‘Safari’ can be again within the type of the seven-seater Gravitas! Now, being a extremely common and aspirational moniker, will this renaming assist by way of reviving the emotions of the fans and churning out first rate gross sales numbers? Additionally, what to anticipate from the latest avatar of the long-lasting SUV? Our editor explains!
Tata Motors at the moment dropped the bomb on us at the moment with the announcement that the Safari model is making a comeback and that the famed SUV can be in Tata showrooms in January itself. Whereas this may seem as an important effort at accelerated product improvement that’s not the case. What Tata Motors has accomplished is that it has merely renamed the Gravitas because the Safari. That’s it! So is that this resolution to money in on Safari’s wealthy legacy going to go down effectively with the fans and potential consumers or not? Nicely, right here’s what I consider this improvement and the impacts it may have.
Tata Safari – Understanding its Character
Tata launched the Safari SUV approach again in 1998 and fairly truthfully it was nothing like most Indians had ever seen. It embodied the aspirations of the brand new Indians with its muscular and brute design. It had house for all our members of the family contemplating the significance of joint households in our nation. It had the power to deal with the dangerous roads and off-road terrain as effectively however most significantly it was extra fascinating than just about the rest on sale. Proudly owning a Tata Safari again then meant you’ve arrived in life. In reality, Safari was forward of its time in India but it wasn’t overpriced and that’s what made it such an enormous success within the a few years to return. In these years, Safari got here to be liked by individuals for its brute character and that was right down to the truth that it had a troublesome ladder body chassis development and had 4X4 as an possibility. It was this character that made the Safari the popular automobile of politicians, businessmen and anybody who wished to painting a strong picture.
Is Gravitas = Safari proper?
Quick ahead to current and Tata Motors’ presence at the moment within the SUV section is restricted to the Harrier. Now the Harrier (after its replace) by all means is a formidable SUV but it surely’s not regarded upon as a brute and go-anywhere SUV, which is exactly what the Safari was. The Gravitas, which was showcased on the Auto Expo in February 2020 is basically a seven-seat model of the Harrier. Additionally, regardless of being based mostly on the Land Rover D8 structure the Harrier doesn’t sport a 4X4 system. Count on the Gravitas, oops Safari additionally to have the identical format.
Furthermore, the Harrier has a monocoque chassis, which is nice for on-road manners however can also be costly. The Harrier is already one of many pricier SUVs in its section and the Gravitas will clearly price considerably extra. So the Safari we’ll now get is one that may not go off-road, could be costly to purchase and doesn’t look something like one would count on a Safari to seem like. Whereas the Gravitas is a good-looking SUV it’s extra of a dynamic, curvy and free-flowing design whereas the Safari was a boxy, butch and in-your-face intimidating design. Each are nice designs however very totally different as effectively.
So what Tata Motors has accomplished is most likely what a bunch of executives in a board room (or a Zoom name) felt like a sensible transfer – We identify the Gravitas as Safari and it sells quite a bit higher than the Gravitas solely would. Can that occur realistically? Likely, sure. Safari has been off the cabinets for some time and plenty of younger or first-time consumers may not essentially share the emotion that hundreds of thousands throughout the nation from my time do. Nonetheless, one can’t argue that Safari continues to be an aspirational identify and on account of that Tata Motors may find yourself with good gross sales and finally a constructive end result of this resolution so far as the gross sales books are involved.
Loss of life of Safari as we’ve come to understand it
In literal phrases, the Safari model is again and can be round in its current type for a very long time contemplating how profitable the Harrier already is. In reality, the Safari may promote much more than it did in its earlier generations and I’ve no doubts about it being a aggressive and engaging automobile in its section. Nonetheless, business success will not be the purpose of this piece. As I discussed earlier, many of the traits that made Safari a dream automobile and outlined its character have been misplaced with the Gravitas being renamed Safari. It would promote effectively however for me and plenty of Safari followers, the Safari nameplate within the type of what it represented is pretty much as good as useless. All I can hope is that Tata Motors doesn’t go forward and identify their upcoming HBX because the Sierra as a result of the HBX is nothing just like the Sierra similar to the Gravitas isn’t just like the Safari.
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