Ban Tech win bid after quoting a value significantly increased than the ground value set by the board
The BCB has offered its TV rights for the upcoming collection at residence towards West Indies to Ban Tech for a reported value of BDT 17.9 crore (USD 2.12 million approx). The corporate received the bid after quoting a proposal value significantly increased than BDT 12.6 crore (USD 1.5 million approx) – the ground value set by the board final month.
Given the pandemic state of affairs, it was a shock that the BCB acquired this deal though it’s believed that the return of worldwide cricket in Bangladesh after ten months has raised the profile of the West Indies collection.
“We’re pleased with the worth for a single tour. There have been two different bidders, T-Sports activities and Gazi TV and the bidding went on for ten rounds,” Jalal Yunus, BCB’s media committee chairman, mentioned in regards to the January 5 open bidding course of.
Gazi TV was BCB’s previous long-term broadcast partner from May 2014 to April 2020, whereas T-Sports activities is the nation’s first sports activities channel which just lately aired the Bangabandhu T20 Cup.
However the brand new take care of Ban Tech, a advertising agent for the published deal, just isn’t the BCB’s long-term media deal, which normally stretches past 5 years. Based on sources throughout the board, they’ll look ahead to the ICC’s subsequent future excursions programme earlier than on the lookout for their subsequent broadcast accomplice.
West Indies will arrive in Bangladesh on January 7 to play three ODIs, beginning on January 20, and a two-match Take a look at collection, beginning on February 3.
Mohammad Isam is ESPNcricinfo’s Bangladesh correspondent. @isam84