Samsung’s latest fridges are available blue and pink, allow you to combine and match types


This story is part of CES, where our editors will bring you the latest news and the hottest gadgets of the entirely virtual CES 2021.

A time period from tailoring, “bespoke” means one thing that is made on your particular wants — and that is the pitch with Samsung’s Bespoke line of fridges, that are set to make a world debut at CES 2021, a virtual, all-digital event this year attributable to the ongoing COVID-19 pandemic.

To suit the invoice, the Bespoke fridges supply totally modular designs which you can customise to your kitchen’s content material. Every of the fridge’s 4 doorways is available in your selection of end, materials and coloration — together with uncommon choices like pink and sky blue. That allows you to combine and match to make the fridge that most closely fits your private aesthetic. If you’d like one thing uniform in traditional black or white, nice. If you happen to’d desire an announcement fridge with burgundy fridge doorways and navy blue freezer doorways, that is tremendous, too.

If you’d like, you’ll be able to combine and match completely different colours for every of the completely different doorways on Samsung’s Bespoke fridges.


All of that borrows a web page from the worldwide playbook, as fridges in Europe and Asia have long offered options for modular design and lots of color choices. In actual fact, Samsung first launched the Bespoke lineup for the European market in 2019, albeit with a fair higher variety of dimension and coloration selections than Individuals will see this 12 months. With the road’s world enlargement, Samsung is making a cautious guess that American customers are prepared to pay a premium for distinctive, eye-catching fridge designs, too.

As for options, every of the brand new Bespoke fashions borrows Samsung’s 4-Door Flex design, which splits the equipment into 4 quadrants. Coloration-wise, your choices for every of the 4 doorways are as follows: navy metal, champagne metal, black matte, white glass, grey glass, beige glass, pink glass, sky blue glass, burgundy glass and navy glass. 

The highest two sections function the fridge and the underside two function the freezer, however you get the choice of dialing the underside proper part’s temperature up and utilizing it as an additional fridge in the event you want. That is a high-end characteristic value contemplating, nevertheless it is not new.

A pitcher contained in the left fridge door will routinely fill with water at any time when it is empty.

Chris Monroe/CNET

Similar goes for the autofilling water pitcher, a characteristic I liked in premium Samsung fridges from years past. Though it has been finished earlier than, Samsung claims that the pitcher is healthier built-in with the in-door water dispenser in these Bespoke fashions. There’s additionally a brand new, deodorizing UV filter for the air contained in the fridge, which inserts an anticipated development of recent merchandise incorporating germ-killing ultraviolet mild into their designs. Simply notice that Samsung is not making any claims about killing germs at this level. That is a distinction with LG, which put a UV sanitizer contained in the water dispenser on its newest fridge, with guarantees of killing as much as 99.99% of micro organism.

In the meantime, the Bespoke freezer’s ice maker can swap from normal ice cubes to nugget-style “ice bites” for folk who take pleasure in drinks with chewable ice. That is a pleasant improve, and actually, I am shocked that Samsung beat GE to the punch right here, given the recognition of that firm’s Opal Nugget Ice Maker.

Samsung is not sharing any specifics on pricing or availability right here in January, nevertheless it’s protected to imagine that these fridges will not come low-cost as soon as they arrive later this spring. We’ll seemingly be taught extra about them as soon as CES hits — if I hear anything, I am going to replace this story.

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