Tata Motors to launch a brand new SUV this fiscal and why it’s clearly not the Sierra!

Categorical Drives not too long ago had an insightful dialog with Vivek Srivatsa, Head, Advertising, Passenger Vehicles, Tata Motors throughout which the highest honcho shed some mild on the corporate’s upcoming fashions, the influence of Covid-19 on the enterprise and much more.

Tata Sierra idea at 2020 Auto Expo


Tata Motors had showcased two ideas on the 2020 Auto Expo out of which one was the Gravitas idea – the second mannequin beneath the Omega structure and the opposite one was a micro SUV named the HBX idea. Each of them appeared fairly promising and can be launched in India within the coming months of their respective last manufacturing varieties. With a purpose to know some extra and perceive how the fiscal and the continuing Covid-19 state of affairs turned out for the corporate, Categorical Drives not too long ago had an insightful dialog with Vivek Srivatsa, Head, Advertising, Passenger Vehicles, Tata Motors. Through the interplay, Srivatsa acknowledged that each the aforementioned SUVs are promised for launch quickly and additional confirmed that the Gravitas will see the sunshine of the day first adopted by the HBX. He mentioned that one of many two can be launched on this monetary yr.

Additionally Learn How Tata Motors turned around the Harrier’s fortune to make it one of the highest-selling SUVs of the brand

Tata Sierra was one other thrilling idea showcased on the 2020 Auto Expo. Upon asking concerning the growth across the identical, Srivatsa mentioned that the Sierra idea showcased on the Auto Expo 2020 was an all-electric idea and it was an idea to have fun the icons that the model had in its vary. So on the premise of buyer response and a number of research, Tata Motors will give you it and therefore, for now, the Sierra was only a pure idea showcased on the biennial occasion.

Speaking concerning the general gross sales numbers for Tata Motors this fiscal and the way Covid-19 impacted the enterprise, Srivatsa says that regardless of Covid-19, the model has been rising this yr in comparison with final yr, which is all due to Tata Motors’ new Ceaselessly vary of autos. He provides that within the month of January 2020, the corporate was amongst one of many first producers on the earth to refresh your entire product portfolio in a single shot. So all Tata autos underwent BS6 transformation with a big improve in design, fashion and efficiency skills.

Srivatsa says that whereas the market is struggling to return as much as the numbers of the final yr, Tata Motors is already delivering development and he expects the model’s development trajectory to proceed until the tip of this monetary yr. Keep tuned for extra such updates!

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