This story is part of , our full coverage of the latest news from Apple headquarters.
Apple ended its with a quick throwback, bringing out John Hodgman in a “yet one more factor” second to reprise his function because the PC Guy featured in old Apple commercials. After the corporate powered by , it confirmed a quick clip of the PC Man pushing again on updates like longer battery life and eliminating followers within the computer systems.
“Is there time for questions?” Hodgman asks in full character, wearing a stodgy grey swimsuit, tie and glasses. “As a result of I’ve one: Why make all these developments? What is the level?
“Oh, you are so quiet now. Look, I am a machine. I am pleased with it,” he says earlier than making loud buzzing sounds mimicking a fan.
He continues: “Longer battery life — plug it in! The place are you going? Simply plug it in.”
The PC Man additionally defended his speediness by working in place, saying whereas out of breath, “I am nonetheless quick! Test it out. I’ve nonetheless received it.”
To drive house the purpose, Apple could not finish with out one final dig at PCs.
“My battery’s drained,” Hodgman says. “I’ve gotta go plug in. Good luck.”
Apple ran a sequence of “Get a Mac” adverts within the first decade of the 2000s depicting one man as a Mac and one other as a PC, with the PC Man — Hodgman — continuously making an attempt to validate his personal options and specs towards these of the Mac. Whereas the Mac was represented as a younger hipster, performed by Justin Lengthy, Hodgman performed a nerdier fellow making an attempt his greatest to maintain up with technological improvements. Adweek acknowledged the sequence because the best advertising campaign of the decade.
Apple’s Tuesday occasion adopted the corporate’s bulletins in September for its newest iPads, Apple Watches and Apple One subscription service, and in October for its HomePod Mini smart speaker and iPhone 12 lineup.