Maruti Suzuki Alto, over the previous twenty years, has ranked because the best-selling automobile by 16 consequtive years and has offered over 40 lakh items in whole gross sales.
Maruti Suzuki Alto in the present day marks 20 years within the nation, having offered over 40 lakh items because it first launched in India. The Alto was launched within the yr 2000 and by 2004, it turned India’s best-selling automobile. By 2008, the Alto reached the milestone 10 lakh prospects and the following milestone of 20 lakh unit gross sales was crossed in 2012, adopted by 30 lakh in 2016. Lately in August 2020, the Alto crossed the gross sales milestone of 40 lakh. The town automobile has been the biggest promoting mannequin within the extremely aggressive passenger automobile phase yearly for the previous 16 years.
Maruti states that in FY 2019-20, 59% of Alto gross sales got here from upcountry markets which have elevated to 62% for the present yr. It has additionally been exported to over 40 international locations together with markets in Latin America, Africa, and South Asia.
Alto is India’s first BS6 compliant entry-level automobile that complies with the most recent security function necessities, together with crash and pedestrian security regulation. Maruti Suzuki Additionally affords licensed gas effectivity of twenty-two.05 km/l for petrol and 31.56 km/kg for CNG. It comes with a petroleum powertrain and an elective factory-fitted CNG. It sells by Maruti Suzuki’s ARENA gross sales community of two,390 gross sales retailers throughout 1900 cities.
The Alto, over the previous twenty years, has modified the best way India commutes. It has strengthened its enchantment with each improve and has change into the popular selection for the first-time consumers, Shashank Srivastava, Govt Director (Advertising and marketing & Gross sales), Maruti Suzuki India Restricted, mentioned.
Practically 76% of Alto prospects have chosen it as their first automobile in 2019-20 which has additional elevated to 84% for the present yr. In the present day, model Alto is aptly positioned as ‘Desh Ki Shaan’, because it instills a powerful emotion of delight amongst its 40 lakh buyer base, a feat unmatched by some other automobile in India, he added.
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